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Cibaca (brand)

From Wikipedia, the free encyclopedia

Cibaca is an oral hygiene brand in India. Originally owned by Ciba Geigy which marketed Cibaca toothpastes and toothbrushes, the brand was bought by Colgate-Palmolive in 1994.[1] After the acquisition, Colgate relaunched the brand as Colgate Cibaca to indicate the change of ownership.[2] The brand is strong in rural India, where it sells in high volumes.[3]

See also

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References

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  1. ^ Chandrasekar (2010). Marketing Management: Text & Cases. Tata McGraw-Hill Education. p. 524. ISBN 978-0071067737.
  2. ^ Kumar Singh, Awadhesh (2007). Rural Marketing: Indian Perspective. New Age International. p. 131. ISBN 978-8122416831.
  3. ^ "Colgate squeezing for more freshness gains". Daily News and Analysis. 26 March 2007. Archived from the original on 1 December 2020. Retrieved 13 March 2012.